If you run a roofing crew with 5 to 20 reps, you've already had this conversation: someone tells you about JobNimbus or AccuLynx, you get a demo, you see the price, and you either swallow it or go back to your group chat. The tools designed for roofing are expensive. The cheap tools aren't designed for roofing. And the gap in between is where most small crews live — patching together spreadsheets, text threads, and PDFs.

That gap is why we built Closer. And understanding the market we're competing in explains every decision we made about features, pricing, and what we left out on purpose.

What the competition actually costs

Most software companies in this space aren't transparent about pricing. You have to book a demo to get a number, which is already a bad sign. Here's what 2026 pricing actually looks like for a 10-person crew:

Platform	Model	10-user monthly cost	Annual commitment
Leading roofing CRM	Base + per-seat + add-ons	$1,200–$1,700	Monthly available
Mid-tier platform (entry plan)	Base flat + paywalled features	$250–$900+	Annual required
Mid-tier platform (full)	Custom quote, per-user	$1,600–$3,500	Annual required
Enterprise platform	Enterprise, per-tech	$3,000–$5,000+	Annual + $5k–$50k setup
Closer	Flat monthly	$49	Cancel anytime

The per-seat model is the thing that hurts most. Every time you hire a rep — especially during storm season when you're scaling fast — the software bill grows. The leading roofing CRMs charge $20–$75 per user per month depending on tier, before add-ons. Tack on a photo documentation tool and a 10-person crew lands at $1,400–$1,700/month — roughly $18,000 a year for software alone.

Why roofing software is hard to build well

Generic CRMs — built for SaaS sales teams, retail, or broad field service — fail roofing crews not because they're bad software, but because a roofing field sales workflow is genuinely different from what those tools were built around.

Here's what a deal actually looks like for a storm-restoration roofing crew:

1. Canvassing. Reps knock doors in storm-affected neighborhoods. The first 7 days after a weather event account for 10x the lead volume of weeks 2–4. Speed and coverage tracking matter immediately.
2. On-site inspection. The rep gets on the roof, documents damage with photos, and determines whether the homeowner has a valid insurance claim — before any proposal is written.
3. Contingency agreement. If the claim looks good, the rep gets the homeowner to sign a contingency: the roofing company handles the insurer, and the homeowner owes nothing if the claim is denied. This is the opening close — and it doesn't exist as a concept in any generic CRM.
4. Adjuster coordination. The rep files the First Notice of Loss, schedules the adjuster, and meets them on-site to walk through documented damage. Every stage needs to be tracked.
5. Scope and proposal. Once the insurer approves the claim, the scope of work (and often the price) comes from the adjuster approval — not from the customer. The proposal follows the approval.
6. Job scheduling and tracking. After signing, the job moves into a production queue: materials ordered, crew scheduled, install date set, job completed and closed.

That's six distinct stages before and after the sale. Most CRMs assume step one is "create a contact" and step two is "send a quote." They're not wrong for most industries — they're just wrong for this one.

What small crews actually need (and what they're paying for that they don't use)

We talked to roofing managers and sales reps while building Closer. The recurring theme: they're paying for platforms built to run a 200-person operation, and using maybe 20% of the features.

What small crews actually need:

• A fast way for reps to submit leads from the field (phone-first, not desktop)
• A pipeline view that shows every lead's status at a glance
• Instant notifications when leads come in or go cold
• A PDF proposal they can build and send from the app
• Basic job tracking from signed contract to install
• Rep performance visibility — who's submitting, who's winning

What they're paying for and not using:

• Accounting modules and QuickBooks sync (they have a bookkeeper)
• Multi-branch enterprise management (they have one location)
• Customer portal with review collection (nice to have, not the job)
• AI-generated lead scoring (they can see who called back and who didn't)
• 200-field CRM contact records (they need name, address, phone, job notes)

What we built in Closer — and what we deliberately left out

Closer is built around seven core features, each designed for the roofing sales workflow specifically:

Rep Lead Form

Mobile-first form optimized for one-handed use in the field. Rep enters name, address, contact info, notes, and job type. Location auto-populates from GPS. Submission takes under 60 seconds. The manager sees it the moment it's submitted.

Manager Dashboard

Kanban pipeline with every lead from every rep. Status columns: New → Estimate Sent → Following Up → Won / Lost. Click any card for full detail. Update status on the spot. Switch to Team View to compare rep performance or Jobs view to see the install schedule.

Instant Alerts

Email notifications on lead submission, status changes, and stale leads. A daily digest for leads that haven't moved in 72+ hours. No logging in to check — the alerts come to you.

Lead Map

Every lead plotted on a map with status color-coding. Filter by rep, status, or date range. Useful for storm territory planning — see where your reps are working and where there's untouched coverage.

Proposals

Build a PDF proposal directly from a lead record. Line-item scope, square footage, material, total. Send via email from inside the app. Track whether it's been viewed or signed. No PDF generator subscription, no separate estimating tool.

Team Leaderboard

Revenue by rep, wins, close rate, and overall ranking. Visible to managers. Optional rep access for self-tracking. Updated in real time as leads close.

Active Job Tracking

Won leads move into a job queue with scheduled start and end dates. Materials ordered, install scheduled, job complete. Groups by This Week / Next 30 / Beyond. The bridge between sales and operations without a separate project management tool.

What we didn't build: accounting, multi-branch management, AI scoring, customer portals, enterprise analytics. Not because those things aren't useful — because small roofing crews don't need them and shouldn't pay for them.

The market reality: half the industry is still on spreadsheets

The roofing software market is growing fast — from $1.2 billion in 2024 toward a projected $3.5 billion by 2033. Cloud-based tools now account for 72% of new deployments. But approximately 48% of U.S. roofing contractors have adopted digital estimating tools. That means roughly half are still running on spreadsheets, group texts, and paper proposals in 2026.

The market is bifurcating. Enterprise platforms are moving upmarket, chasing larger contractors with more complex operations. Small crews — the sub-$2M revenue segment — are being priced out or left on outdated versions of tools that have outgrown them. That's the gap Closer exists to fill.

The $49 thesis

Closer is $49/month flat. No per-seat fee. No annual commitment. No add-ons for basic features.

That price reflects a deliberate choice about who this is for. A crew with 5 reps and a manager shouldn't pay $600/month for software. A crew that hires two more reps in storm season shouldn't watch their software bill double. And a small operation that wants to try something new shouldn't have to sign a 12-month contract and sit through a 3-month onboarding to do it.

We built Closer to be the thing we couldn't find when we went looking: a roofing-specific lead and job tracker that reps will actually use, at a price that makes sense before you've closed your first hundred jobs. Fast to set up. Easy to teach. Built around the workflow you already run.